Beyonce announced as the face of H&M Summer 2013

Beyonce has been named as the face of H&M’s Summer 2013 collection.

Jay-Z’s wife will be the face of the high-street brand on TV and print and will feature on billboards as ‘Beyoncé as Mrs. Carter in H&M.’

Beyonce fronts the H&M Summer 2013 campaign © H&M

H&M also revealed that the hit singer has helped design the pieces she’s wearing in the Summer 2013 

campaign.

Beyonce, 31, wears a bodycon dress, sun dress and a fringed bikini in the as yet unseen images.

“What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style,” said Ann-Sofie Johansson, Head of Design at H&M.

The mum-of-one fronts the Summer 2013 campaign with the ethos than all women can be all things - strong, vulnerable, sensual, maternal, fun and flirtatious.Read more uk.lifestyle